FRANKEL CONSULTING GROUP

Setup Services

Position. Exchange. Measure. Iterate.

Our Strategy:

Target Market Positioning - Work together to split our target market into segments based on demographics, needs, wants, desires, problems, purchase process and responsibilities.

Design Conversional Funnels - Create conversion funnels to generate inbound leads that turn into sales or email opt-ins.

Generate Leads - Wrangle traffic from Advertising, Partnerships, Press, Website, Social Media, Influencers, Bloggers, Edu-Forums, Microsite, etc. Send this traffic to multiple landing pages to test copy, media and form gate content.

Measure - Benchmark our work against your unique lagging indicators/ KPIs (Sales quotas, conversion rates, cost per acquisition, customer lifetime value, email list size) and leading indicators (ROI, brand image, cash flow, efficacy, efficiency, credibility)

Follow through and Iterate - Leads who do not purchase right away will be re-targeted with email and advertising. Find ways to lower cost per acquisition ad increase conversion rates.

 

 

How we work:

At the start of each month we will describe in detail the strategy and deliverables. All of our tactics are mapped out in a gantt chart for you to monitor. At the end of each month we will deliver a report detailing complete results.

Book an appointment

Brian@BrianLeorFrankel.com

+1 (818) 585 - 7013

 

Funnel Setup Packages:


 

We design bespoke conversion funnels to help you control the consumer purchase process and maximize the value exchanged with your customers. Designing an effective conversion funnel is both an art and a science. We create copy, schemes, flows and value exchanges based on our breadth of industry experience. Our funnels are based on key performance indicators that help keep costs down. The packages below are strategic plans that your marketing manager can implement over a three month period - or you can retain one of our account managers to execute the strategy.

 

Pearl Basic Package

  1. Target market positioning for 1 segment

  2. Design conversion funnel with 3 tiers

  3. Pick one traffic source (Advertising, Partnerships, Press, Social Media, Thought Leadership, Influencers)

  4. Design 1 short-form landing page

  5. Create basic email drip sequence

  6. Define metrics to follow

Silver Standard Package

  1. Target market positioning for 2-3 segments

  2. Design conversion funnel with 4 tiers

  3. Pick two traffic sources (Advertising, Partnerships, Press, Social Media, Thought Leadership, Influencers)

  4. Design 1 short-form and 1 long-form landing page

  5. Create advanced email drip sequence

  6. Define metrics to follow

Diamond Deluxe Paclage

  1. Target market positioning for 4 segments

  2. Design conversion funnel with 4 tiers

  3. Pick three traffic sources (Advertising, Partnerships, Press, Social Media, Thought Leadership, Influencers)

  4. Design 2 short-form and 2 long-form landing pages

  5. Create advanced email drip sequence

  6. Define metrics to follow

 

Service Packages: 


 

Positioning Package

Find the audience most likely to purchase your product or invest in your crowdfund. Our strategy starts by identifying potential segments, understanding their desires and testing their appetite. We create conversion funnels as a means of active market research, basing our conclusions on engagement. The traffic will come from advertising and interact with landing pages. Our goal is to find the segment who converts at 10%, revealing the best audience demographics, interests and messaging for “going-to-market.” The final step is to create a formal "qualifying" procedure utilizing email and phone calls.

 

Includes

  • Strategy Assessment structured on KPIs

  • Positioning Assessment

  • Conversion Funnel Assessment

  • Advertising Assessment

  • Landing Page Assessment

  • Email or Phone Call Assessment

  • Complete Execution

When to use

  • New website development

  • Product launch

  • Finding product market-fit

 

 
 

 
 
 

Search Engine Optimization SEO Assessment

You need to show up on the first page of Google if your target market uses “search” to find your offerings. This assessment will outline a 6 month plan to improve your search ranking for three specific keywords or phrases. We will include recommendations for your website and inbound link tactics. The final deliverable is a document.

 

Deliverables

  • Three optimal keywords or phrases based on competition, feasibility and target market positioning

  • Website tactics for content, meta tags and internal linking

  • Inbound tactics for content, link swaps, content, and source recommendations
    Landing page recommendations for inbound traffic

When to use

• Long-term growth

 
 

 
 
 

Search Advertising and Lead Generation Assessment

Immediately show up on the first pages of Google when buying advertising and generate leads. You need to show up on the first page of Google if your target market uses “search” to find your products. This assessment will outline a 3 month plan to improve your search advertising results and lead generation tactics. We will include recommendations for your advertising copy, conversion funnel and landing page. The final deliverable is a document.

 

Deliverables

  • Three optimal keywords or phrases based on competition, feasibility and target market positioning

  • Advertising copy recommendations for three different ads

  • Conversion funnel structure and design

  • Short form and long form landing page tactics

  • Recommendations for “form-gate content”

  • Recommendations for welcome email drip sequence

  • Decision making matrix based on “cost per acquisition”

  • Tracking metrics with analytics

When to use

  • New product launch

  • Prior to merger or acquisition negotiation