FRANKEL CONSULTING GROUP

Setup Services

Position. Exchange. Measure. Iterate.

Our Strategy:

Target Market Positioning - Work together to split our target market into segments based on demographics, needs, wants, desires, problems, purchase process and responsibilities.

Design Conversional Funnels - Create conversion funnels to generate inbound leads that turn into sales or email opt-ins.

Generate Leads - Wrangle traffic from Advertising, Partnerships, Press, Website, Social Media, Influencers, Bloggers, Edu-Forums, Microsite, etc. Send this traffic to multiple landing pages to test copy, media and form gate content.

Measure - Benchmark our work against your unique lagging indicators/ KPIs (Sales quotas, conversion rates, cost per acquisition, customer lifetime value, email list size) and leading indicators (ROI, brand image, cash flow, efficacy, efficiency, credibility)

Follow through and Iterate - Leads who do not purchase right away will be re-targeted with email and advertising. Find ways to lower cost per acquisition ad increase conversion rates.

 

 

How we work:

At the start of each month we will describe in detail the strategy and deliverables. All of our tactics are mapped out in a gantt chart for you to monitor. At the end of each month we will deliver a report detailing complete results.

Book an appointment

Brian@Ignite.Consulting

+1 (818) 585 - 7013

 

Q4 Specials: Funnel Setup Packages


 

We design bespoke conversion funnels to help you control the consumer purchase process and maximize the value exchanged with your customers. Designing an effective conversion funnel is both an art and a science. We create copy, schemes, flows and value exchanges based on our breadth of industry experience. Our funnels are based on key performance indicators that help keep costs down. The packages below are strategic plans that your marketing manager can implement over a three month period - or you can retain one of our account managers to execute the strategy.

 

Pearl Basic Package

  1. Target market positioning for 1 segment

  2. Design conversion funnel with 3 tiers

  3. Pick one traffic source (Advertising, Partnerships, Press, Social Media, Thought Leadership, Influencers)

  4. Design 1 short-form landing page

  5. Create basic email drip sequence

  6. Define metrics to follow

Silver Standard Package

  1. Target market positioning for 2-3 segments

  2. Design conversion funnel with 4 tiers

  3. Pick two traffic sources (Advertising, Partnerships, Press, Social Media, Thought Leadership, Influencers)

  4. Design 1 short-form and 1 long-form landing page

  5. Create advanced email drip sequence

  6. Define metrics to follow

Diamond Deluxe Paclage

  1. Target market positioning for 4 segments

  2. Design conversion funnel with 4 tiers

  3. Pick three traffic sources (Advertising, Partnerships, Press, Social Media, Thought Leadership, Influencers)

  4. Design 2 short-form and 2 long-form landing pages

  5. Create advanced email drip sequence

  6. Define metrics to follow

 

Digital Services Menu

 

Search Engine Optimization (SEO) and Pay Per Click (PPC) Assessment - $2,500

You need to show up first on the search results when your prospect uses Google to find a solution to their problem. This assessment will reveal the search ranking scheme for inquiries related to your business, including top key words, competitor strategies, and content opportunities. Included is a 3-month plan to improve your search rankings and advertising campaigns for a minimum of three key words and phrases. The final deliverable is a document with the following:

  • Optimal keywords or phrases based on competition, feasibility and target market positioning

  • On-page SEO website tactics for content, meta tags and internal linking

  • Inbound SEO tactics for content, link swaps, and source recommendations

  • Advertising copy recommendations for PPC ads

  • Landing page recommendations for inbound traffic

  • Decision making matrix based on “cost per acquisition” and other KPI’s

Ignite SEO - $5,000 per month plus 25% Commission

Acquire highly qualified leads by showing up in their search results. Ignite will be responsible for improving your rankings on a variety of keywords, converting traffic on landing pages, and delivering transparent operations updates. We execute the highest SEO standards and follow a process to get you consistently ranked to drive in highly qualified leads. We start with the assessment listed above and captain the execution. Each month we implement the following tactics:

  • Create and syndicate content to credible websites with dofollow backlinks

  • Audit your website, homepage, content, and link profile and make improvements

  • Create new content for your website and update existing content

  • Monthly reporting detailing the work we have done, rankings, metrics and analytics

  • Decision making matrix and adjustments based on “cost per acquisition”

 

Ignite PPC - $3,000 per month plus 25% Commission (Excludes ad spend)

Generate highly qualified and targeted leads by running search engine advertisements that drive traffic to lead capture landing pages. You need to show up on search results when your customers seek a solution to the problems you solve. Pay Per Click (PPC) ads are a quick way to show up on the first pages of search results to generate leads. This service includes the assessment above and:

  • Create advertising copy and manage ad spend

  • Conversion funnels structure and design

  • Create landing pages for lead capture and additional qualification data

  • Create “form-gate content”

  • Monthly reporting detailing the work we have done, metrics and analytics

  • Decision making matrix and adjustments based on “cost per acquisition”

Ignite Email Automation - $2,500 per month plus 25% commission

Your email database is a highly targeted and qualified lead source to convert into revenue. They are opted into your communication channel and willing to read your emails. Constant communication with valuable content will move readers to your website. Ignite will create email drip campaigns that drive traffic to phone calls, free trials, purchases and other acquisition types. This service includes:

  • Content for bi-weekly email blasts

  • Conversion funnel structure

  • Tracking metrics with analytics

 

Ignite Social Media - $5,000 per month plus 25% commission

Use Facebook, Instagram and LinkedIn to communicate with your following, reach new prospects, and drive traffic to your website. Social Media is a public relations tool that can be leveraged for lead generation, growing a database, and sales. Our goal here is to funnel traffic to a landing page and convert prospects. This package includes the following monthly services for two social media channels:

  • Target market positioning, tone, context and messaging guidelines

  • Content calendar for posting 5 days per week

  • Conversion funnel structure and KPI guidelines

  • 5-10 weekly posts per channel

  • Source material, coordinate with creative team and schedule posts

  • Community interaction with messages, comments, and delete spam

  • Trackable UTM codes to measure click through rates and conversion rates

  • Iterate based on analytics/ insights

  • Direct traffic to landing pages and capture email

Conversion Funnel Design - $4,000

We will design a bespoke conversion funnel to help you control your website traffic. Designing an effective conversion funnel is both an art and a science – focusing on your consumer’s purchase process and optimal value exchange. We create the copy, schemes, flows and value exchanges based on your offerings. Our funnels are based on key performance indicators that help keep costs down. This conversion funnel can be implemented by your marketing manager or you can retain Ignite to execute and monitor the results. This service includes:

  • Target market positioning for 2 segments

  • Design conversion funnel with recommendations for top, middle and bottom tiers

  • Pick two traffic sources (Advertising, Partnerships, Press, Social Media, Thought Leadership, Influencers)

  • Design 1 short-form and 1 long-form landing page

  • Create basic email drip sequence

  • Define metrics to follow

 

Basic Website Package - $3,000

Once a prospect arrives to your website you need to control what they do and how they perceive your value. Your goal is to get an email-opt in, purchase or appointment. This website service includes recommendations for your content, creative and call-to-action. The final deliverable is a website with the following:

  • Content for home, about, contact and one additional information page

  • Email opt-in form

  • Blog page and one blog posts

  • Header and footer

  • Website look and design

  • Short form landing page

  • Basic analytics

E-commerce Website Package - Starting at $7,000

You can automate product sales on your ecommerce website with lead generation, conversion funnels and upsells. Once prospects arrive to your website, you need to control what they see and where they go. The goal is to get sales, upsells, and email-opt ins. This website includes recommendations for your content, creative and call-to-action. The final deliverable is a website with these actionable tactics:

  • Basic website package + shopping cart

  • 10 product pages with descriptions, photos, videos, social proof, USP, etc.

  • 5 “touch-point” videos that increase sales and upsells.

  • Content recommendations for category, FAQ, guarantee and legal pages

  • Advanced analytics for ecommerce and internal search tracking

  • Welcome and exit intent popups

  • Email sequence for fan club, exit intent popup, cart abandoned, and post purchase

  • Help desk/ Live chat integration

  • Cart abandonment tracking

  • Reviews solicitation through email and delivery


Offline Services

 

Ignite Public Relations - $6,000 per month plus 25% commission

PR tactics help you stand out, establish authority and credibility, drive traffic to websites, and generate qualified leads. Developing an irresistible presence creates opportunities to reach new prospects, build trust, and turn them into customers. Your leads will eagerly await your communication and respond to your promotions. This monthly service includes:

  • Strategic communications plan to approach media platforms

  • Press outreach strategies with press releases, syndication, contributing author opportunities, requests for experts

  • Press coordination to book interviews, prepare talking points, and speaking engagements

  • Content creation that is SEO optimized and syndicated to industry specific websites

Ignite B2B Sales - $6,500 and up

Your sales team is your biggest asset, driving new business and upselling current clients to reach annual goals. It is vital you have a system in place for initial conversations, follow-up and upsells to convert traffic while it is hot. Once a lead opts into learning more about the service offering, your salesmen have a short amount of time to convert the lead into a sale, with a significant decrease as time goes by. This service includes:

  • Sales Process Audit (Opening, Qualifying and Closing)

  • Lead Generation Audit (Identifying prospects, capturing data, outreach, follow up)

  • Pipeline structure to ensure follow up and follow through

  • Cold Call + Voicemail Scripts

  • Opening techniques that build rapport

  • Qualifying techniques and tactics shorten sales cycles

  • Probing questions to ask prospects throughout the sale cycle

  • Low cost ways to personalize and customize the "positioning" of your product to your prospect

  • CRM tactic recommendations

  • Tactics for getting referrals

    Note: We can also set up your Salesforce and Hubspot

 

Ignite Trade Shows - $5,000 and up

Industry specific events are a traffic source for qualified prospects new sales cycles. But too often businesses leave the success of the show to chance, hoping people will come to their booth. Our proactive process for trade show activation starts three months prior to the evet, where we contact prospects and pre-arrange meetings at the event. Then we structure event specific promotions to offer during the meetings at the booth. We also create and implement a follow-up process to close any loose-end sales conversations. This service includes:

  • Pre-show phone call script and mailer to arrange meetings at show

  • Pre-show press release draft and circulation

  • Brochure with reviews, comparison chart, price list and promotion

  • Five branded polo shirts

  • Trackable UTM codes to measure click through rates and conversion rates

  • Follow up system for potential orders and data collection

Ignite Trade Shows Advanced - $7,500 and up

In addition to pre-conference outreach, you can increase the chances of meeting with your prospects and closing a deal by hosting a dinner near the conference. This dinner will be a special invite-only event for your prospects, and can range from an exclusive dinner party to a foot-massage party with champagne. At this gathering we will have product demos and your team will be there to speak with the buyers, arrange follow up meetings and collect orders. The scope of the gathering will depend on your budget. This package includes:

  • Basic Trade Show Package Above

  • Dinner production, coordination and follow up

  • Pre-show outreach to sales prospects and on-site activation